When customers aren't sure if they're ready to buy flowers, one of the things they're asking themselves is, "Who is this florist, and can I trust them?"
Your About Us page and the content in the Who We Are section show a first-time customer the person behind the flowers. That can be the difference between them bouncing or deciding that your shop feels right for them.
The trick is, it can be hard to figure out what to say there.
Here are a couple of questions that you can answer to stand out and that help you sound uniquely like you and not like every other florist.
How did you get into the floral industry?
What are your favorite arrangements to make and why?
How are you involved in your community?
What is a special moment you are proud of?
What is your favorite thing about being a florist?
These questions try to get at the most important thing: What's one detail you would want a new customer to know about you and your shop?
If you want help creating this content for your shop, head over to our blog. You'll find a prompt that will guide you through an interview to discover your unique story!