Your shop operations don’t always match user behavior
Across the Lovingly network, we find that the shopping activity between 2-3pm is 88% of the busiest hour.
That means, you have last minute shoppers who don't have a same-day option to buy.
If you’re ready to capture more orders here is what I recommend.
Pick a 2 week window where you run a test. Try extending your delivery cutoff by 30-60 minutes and test what the impact is to your shop’s operations and your bottom line.