Protecting Partner florists from credit card fraud and unnecessary chargebacks is a top priority. To further strengthen security across all online orders, Lovingly has added a new layer of advanced fraud protection at no additional cost to your shop.
This update requires no action from you. The experience remains seamless for you and your customers, while giving your business stronger and smarter safeguards behind the scenes.
Quick Summary
Update | What It Means for You | Benefit |
Lovingly added Forter, a leading fraud detection system | Automatically screens online orders for fraud | Fewer fraudulent transactions and reduced chargebacks |
Checks happen instantly at checkout | No impact on customers or workflow | Smooth and frictionless ordering for authentic buyers |
Coverage applies to all online credit card orders | Works alongside existing Lovingly protections | Improved accuracy and better financial protection |
What Is Forter?
Forter is an industry-leading fraud prevention service trusted by major retailers including Nordstrom, Priceline, and Instacart. Its decisioning engine analyzes billions of data points across a global network to determine whether a transaction is legitimate.
For the second year in a row, Forter was named the “Clear Leader in eCommerce Fraud Prevention” by analyst Frost and Sullivan.
How This Protects Your Shop
At checkout, Forter performs additional real-time checks to validate the information entered by the customer. These checks happen quietly and do not interrupt the buying experience.
Forter helps:
Block fraudulent credit card use before the order ever reaches you
Reduce your exposure to chargebacks and card-testing attempts
Maintain a fast and low-friction checkout for genuine customers
Keep your business safer without requiring extra steps in your workflow
What Is Changing for You
Nothing about your online ordering process changes.
All major credit cards are still supported on your Lovingly Shop.
Due to external provider limitations, Discover cards cannot be authorized for Lovingly POS transactions. They remain accepted online.
Everything added is happening in the background to give you more protection with less effort.
Why Lovingly Made This Investment
“The top concern owners have expressed is revenue loss from credit card chargebacks. At a time when small businesses are already facing inflation, labor shortages, and supply chain challenges, we knew we needed to do even more to help protect their bottom line. After all, we are in this together.”
— Ken Garland, Lovingly Co-Founder and Co-CEO
What You Should Still Watch For
Even with advanced protection in place, some risks such as disputes from yet-unreported stolen credit cards can still occur. Continue staying alert for suspicious behavior.
Common red flags include:
The same email placing multiple orders with different billing names
The “from” name on the card message not matching billing information
Unusual urgency to complete an order combined with mismatched details
For a full list of warning signs and steps to take, see:
7 Pro Tips to Spot Credit Card Fraud
A Helpful Safety Reminder
If you ever suspect an order is fraudulent:
Trust your instincts
Verify customer information
Add notes to the order
And remember: With Lovingly Pay, there is no credit card fee for rejecting suspicious orders. Lovingly is committed to keeping your shop protected while preserving a smooth and enjoyable buying experience for your customers. If you have any questions, we are here to help.
source: Brighterion AI 2022