Transforming the Add-ons Experience
We're launching a significant update to our add-ons system that organizes items by occasion categories, effectively increasing capacity from 20 total add-ons to over 600 possible add-ons. This change addresses key florist pain points while improving the customer shopping experience.
All existing add-ons will automatically migrate to the "Just Because" category, with florists able to recategorize them as desired.
Why We're Making These Changes
We're updating how add-ons work across our platform to address several longstanding pain points:
The 20 add-on limit was too restrictive for many florists who wanted to offer more options
Finding relevant add-ons was difficult without proper categorization
The add-on management interface was cluttered with unnecessary fields
The customer experience wasn't optimized for easy browsing and selection
Our solution organizes add-ons by occasion categories, which effectively increases the total possible add-ons while keeping the interface fast and responsive.
Key Changes to Understand
Occasion-Based Organization
Add-ons are now organized by occasion categories
20 add-ons limit is now per occasion (up to 620 total add-ons possible across 31 categories)
Default "Just Because" category for products not tied to specific occasions
Improved User Interface
New two-column layout being AB tested
Better visibility of selections and added items
Mobile-optimized experience with sticky elements
Enhanced Account Interface
Simplified product add/edit form for add-ons
Easy category selection through checkboxes
Streamlined layout focusing on relevant fields
Adding a New Add-on
The add-on creation form has been simplified:
"Just Because" is selected by default (can be unchecked)
All occasion categories are available as simple checkboxes
Cleaner interface focused only on add-on-specific fields
Editing Existing Add-ons
When editing existing add-ons:
All current categories will be displayed as checked
Uncheck any category to remove the add-on from that occasion
Character limits: Title (38 characters), Description (68 characters)
Existing add-ons exceeding these limits are grandfathered in, but will be subject to these limits when edited
Customer Experience Walkthrough
Selecting Add-ons During Checkout
When a customer selects a product tied to a specific occasion (such as a birthday arrangement), the add-ons step will automatically display items from that same occasion category.
Switching Between Occasion Categories
Customers can easily switch between different occasion categories during the add-ons step. If they select an add-on from a different category (e.g., selecting a Christmas add-on while originally browsing a birthday product), the flow will continue with that newly selected occasion.
Add-on Counter and Visibility